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JARGON BUSTER - The A to Z of Print Terminology
Making sense of baffling printing terms.
You know everything there is to know about your business. Yet, when it comes to dealing with print suppliers you're probably not clued up on the intricate details. Like every other industry, the Printing industry has its very own language and terminology.
To help keep things simple, we have created a Jargon Buster Guide where you can familiarize yourself with typical print terms and what they actually mean.
Natural
Papers that have a color similar to cream, off white or ivory
Negative
Film that contains the same images s the original print, except that all colors and shades are reversed, becoming obsolete.